One of the biggest transitions to go through in creating a successful franchise is transforming from an entrepreneur into a company. As a franchisor, you must think of everything from food quality to getting your franchisees financed. Kash Global Groups franchise services provide advice on building best-in-class franchisor management teams.Franchise Development
Franchise Program Development
As part of our franchise services, Kash Global Group will advise on best practices for structuring a franchise opportunity, including fee and royalty determinations, and formats available, such as single-unit, multi-unit or master franchises.Franchise Development
The Kash Global Group development team controls communication with franchise candidates from initial contact to the signing of franchise agreements, and all steps in between, including material distribution, preliminary qualification, initial real estate analysis, and Discovery Days. The Kash Global Group development team utilizes a proprietary, multi-step methodology to help our franchisees get qualified, understand the franchise business model, ensure all legal/compliance matters are addressed, and streamline communications between the Kash Global Group and the prospective franchisee.
Development of an Ideal Franchisee Profile
Kash Global Group has connected many high quality, qualified franchisees with our portfolio of brands. Typical Kash Global Group franchise candidates include area and master developers, experienced chain operators and high net-worth individuals. Kash Global Group works with brands to identify essential characteristics of target franchisees, such as financial qualifiers, business experience, personality and commitment to delivering on the brand mission.
Franchise Lead Generation & Marketing
Kash Global Group in-house marketing team oversees franchise branding, new franchisee recruitment and lead generation for our portfolio brands. We have developed proprietary marketing methodologies designed to attract qualified franchise candidates. Franchise marketing services range from the creation of e-Brochures to Discovery Day presentations to tactical lead generation advertising, internet marketing and e-mail campaigns, search engine optimization and marketing, and social media. We interface with our brands’ marketing teams and their consumer marketing or PR agencies to ensure our messaging is consistent.
Compliance and Legal
Kash Global Group is committed to full compliance with all applicable franchise laws. Our value to our clients is based upon trust, confidence and integrity. Kash Global Groups compliance team will interface with your legal team, offering advisory franchise services on the creation of Franchise Disclosure Documents, franchise filings and registrations, franchise agreements, and dispute resolution.
Geographic Growth Strategy
Kash Global Group helps our brands decide upon a geographic growth strategy. As part of our franchise services, Kash Global Group offers strategic advisory on concept demand in select markets, adaptability of a brand to international markets, target demographics, supply line concerns, and real estate opportunities.
Unit EconomicsPlain and simple: Franchise businesses must be profitable. Kash Global Groups superior franchise services provide advice to our franchisor brands on best practices for improving unit level profitability and improving prime costs such as food, paper and labour.
Good systems are complete, easy to understand, easy to teach, and they hold people accountable. Most of all, they ensure consistency and predictability. It all comes down to systems. You’d better have a system, or a franchisee will invent his or her own!
Kash Global Group has worked with some of the top brands in the industry and developed an unparalleled perspective on best practices to achieve franchise success. Contact Us today for more information.